I mentioned this to a friend on the phone today. Perhaps you find this equally disturbing?
I have a problem with the new Hallmark Valentine's Ad. Have you seen it? The ad consists of 3 little girls, age 9 or 10 or so. They open their lunch for the day, on Valentine's Day. One girl gets hearts on her apple from her mom. Another girl gets a sandwich cut in the shape of a heart from her mom. Then the third girl gets a Hannah Montana card with music in it. Oh, wow!!! Your mom really cares.
What message does this send? Like most commercials, it places an emphasis on money and material over true love and care. Personally, I find the time and care the other moms went to making those special sandwiches and snacks more touching, but I'm not an impressionable youngster who believes what he/she sees on TV. The card is meant to make parents like me want to go an purchase this card to show I care more then the other moms but it sends and equally upsetting message to youngsters.
Oh, how I would have loved to have my lunch box packed when I was younger! My parents thought it was cheaper to have me on the school lunch system. As a result, I ate pizza just about every single day because it was the only thing I liked on the menu. I wasn't a picky eater, it was that most of the items on the line looked down right awful. I know the school lunch system was easier for my two working parents who really needed to cut corners wherever they could. I don't blame them but I do remember begging for a packed lunch. It may have done my obese figure some good. (I take full responsibility for pigging out after school when I was home alone drowning my sorrows from school in ice cream and corn dogs. Perhaps, I'll discuss that another day.)
Kids are so impressionable at that young age and I'm deeply disturbed by the commercial. This message is portrayed everywhere, but something about this one disturbed me more than usual. I'm going to definitely have to restrict my children to watching PBS. The ads out there are insane. The nerve. I don't think I'll be buying a Hallmark card anytime soon. I care enough NOT to send the very best.